The Troi Story

Troi was not born in a conference room, but in real agency life. Troi is a global operating system: it transforms fragmentation into flow, isolated data into shared insights, and creates full transparency from individual projects to the entire group. Its core idea still holds true today: agencies do not need more tools, they need better integration. And people who know how to use it effectively.

Troi web interface displayed on a laptop during a product demo with a branded coffee mug on the table in a modern office setting

A tool that understands both

creative flow and economic reality

Troi captures every hour, every approval, and every deviation — not to control, but to deliver real time insights. The result is complete financial transparency. A performance hub from individual projects to the entire organization.

Troi Total Return on Investment

Troi captures both value creating and non billable work within one logic, one interface, and one central place. This is more than control. It is clarity. When teams understand where effort meets outcome, they make better decisions. We create transparency for teams and real steering power for leaders.

Integrated Troi PSA workflow showing project budget, team workload, time tracking, document management, and reporting connected in one system.
Three business executives standing together against a light studio wall, wearing formal business clothing, presenting the leadership team of the Troi software company in a professional portrait

Our Mission: More transparency. More clarity. Sustainable transformation.

Troi combines software with consulting because we believe that sustainable solutions are created through the combination of intelligent software and a tailored transformation process.

Real Time Instead of Retrospective
For Predictive Steering

Companies operate dynamically and teams are constantly changing. Troi adapts flexibly not through rigid processes but through a platform that reflects your logic. The result is a learning and automated system that is based on inputs, independently controls workflows, and becomes smarter with every use. A radically new approach to how companies manage processes efficiently, predictively, and without onboarding barriers. Modern ERP systems must do more than represent numbers. They must deliver insights and enable leadership.

Workflow diagram showing connected modules for documents, user profiles, team management, and performance analytics, linked by a blue process line with supporting icons for calculations, approvals, and data flow.
Troi PSA project calculation view showing service items like planning, consulting, design and concept, meetings, workshops, and junior art director hours with timeline based resource assignment

We Connect Planning and Reality
Transparent, Agile, and Scalable

In a world where technologies evolve rapidly and markets change daily, it takes more than just good software. We shape working environments that are more sustainable, more efficient, and more diverse. For us, customer centricity does not mean simply building features, but deeply understanding what truly matters to our partners.

We Make Numbers Understandable
Dynamic, Integrated, and Real Time

We enable companies to transform complex data into clarity, efficient processes, and measurable performance for maximum ROI. With Troi, the entire data flow within the company from proposal creation to reporting is represented in a single system. The platform uses your own data to continuously improve, preserve internal knowledge, and secure it long term as a strategic business asset.

AI driven task effort prediction and project scheduling in Troi PSA showing calculated hours per service item and automatic allocation of project tasks across the timeline for accurate planning, workload control, and profitable project execution

Our Vision: Next Project Will Be the Best

At Troi, we believe in a simple yet powerful promise: the next project will be the best. Why? Because sustainable success is not created by features alone, but where the right technology meets the right mindset. This is exactly where Troi comes in. A global operating system for agency networks that transforms complexity into clarity, turns processes into performance, and empowers teams to become true owners of their work.

We support the mindset shift

We show teams how to ask the right questions. Technology only works with the right mindset.

We integrate your KPIs

Because when mindset and toolset align, performance follows naturally.

We strengthen leadership with data based forecasts

With Troi, your forecasts are based on data, not gut feeling.

Future Oriented and Sustainable

Sustainability is an integral part of our corporate philosophy.

We support the mindset shift

We show teams how to ask the right questions. Technology only works with the right mindset.

We integrate your KPIs

Because when mindset and toolset align, performance follows naturally.

We strengthen leadership with data based forecasts

With Troi, your forecasts are based on data, not gut feeling.

Trusted by Leading Consultancies, Agencies and Creative Businesses

Logo of VML, Troi customer
Logo of Yoove, Troi customer
Logo of BBDO, Troi customer
Logo of NEUBLCK, Troi customer
Logo of HIRSCHTEC, Troi customer
Logo of move:elevator, Troi customer
Logo of Vogelsänger Studios, Troi customer
Logo of pixelart, Troi customer
Logo of Dojo, Troi customer
Logo of Martin et Karczinski, Troi customer
Logo of consense, Troi customer
Logo of Bernstein, Troi customer
Portrait of Stefan Mauerer, Troi customer

“What’s great is that we were able to fully tailor Troi to our specific needs. With Troi, we’ve developed and established standards that support us in our daily work — allowing us to focus entirely on what really matters: our core business.”

Stefan Mauerer, Martin et Karczinski
Portrait of Rainer Chabrie, Troi customer

“With Troi, we were not only able to redefine our project controlling to capture key metrics more efficiently — we also significantly increased the speed at which projects are processed through a standardized project and approval workflow.”

Rainer Chabrie, BBDO
Portrait of Ralf Vockel, Troi customer

“In our business, smooth coordination is key. Troi has helped us digitalize and optimize our workflows, ensuring seamless project management — from the initial project brief to the final delivery of our productions.”

Ralf Vockel, Vogelsänger Studios