Run campaigns and retainers in one system
Marketing and communications teams run campaigns, retainers and content work side by side, often for several clients at once, with briefs that change while the work is running. troi holds campaigns, retainers, capacity and third-party costs in one system, from the briefing to the final invoice.
Phases, milestones and dependencies for concept, production and rollout, each with its own budget.
The monthly envelope and what has been used of it, so an overrun shows before the invoice does.
Who is on which campaign this week, across clients.
Media spend, print, licenses and freelancers, assigned to the campaign the day they occur.
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Protect the margin on every campaign
troi keeps the plan and the recorded effort side by side, so every extra round of amends, second format or rush delivery shows up the week it happens, not after the invoice. Print, media, licenses and freelance invoices reach the campaign as billable costs, and when the brief changes halfway through, the budget and the forecast move with it.
Discover troi ai·onEvery campaign, with its budget attached
troi keeps the brief, the tasks, the hours and the costs on the same record. A campaign that changes shape halfway through changes its budget with it, and the margin stays visible while there is still time to act, not after the campaign has closed.
Retainers beside campaigns
Recurring retainer hours and one-off campaign work sit in the same view, each with its own budget.
Budgets visible while running
Planned against the effort recorded, per phase, so an overrun on concept does not quietly eat production.
Third-party costs, billed
Print, media, licenses and freelance invoices reach the campaign as billable costs, not as overhead.
Adaptive Resource Planning for organizations in transformation


Every project gives the next one a head start.
Request a demoOne price per plan, with seats included
Four editions, each with everything from the one before. Coming from troi five? Your data and your plan move with you.
FAQs
What is PSA software for marketing and communications teams?
Software that holds campaigns, retainers and content work in one system, with the budget, the hours and the third-party costs on the same record. In troi the quote, the tasks, the recorded time and the invoice all sit on the campaign, so the margin is visible while it is still running.
Can retainers and project work run side by side?
Yes. A monthly retainer and one-off campaign work sit in the same view, each with its own budget and its own consumption.
How are third-party costs handled?
Print, media, licenses and freelance invoices are captured where they occur and assigned to the campaign as billable costs, so they reach the client invoice instead of the overhead.
What happens when the brief changes halfway through?
Phases, tasks and hours can be changed while the campaign runs, and the budget and the forecast move with them.
Does troi replace the tools the team already uses?
Not necessarily. Mail and calendars from Outlook or Google connect through troi’s integrations, so calendars keep working as they do today.

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Your company already creates the experience. It becomes intelligence in troi. AI helps turn intelligence into action. And every action makes the next project better.
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